The Jerry Huntsinger tutorials
This special showcase within the direct mail section of SOFII comprises a complete series of tutorials from the dean of direct mail fundraising, the USA’s legendary Jerry Huntsinger. In 57 parts plus supporting materials, this insightful, practical series is building, over time, into the complete step-by-step guide to direct mail fundraising.
Tutorial 11: How to design a fundraising letter: the function of design
by Jerry Huntsinger
Letters are not supposed to be pretty or attractive, or large or small, or long or short, or colourful or stylish... they are supposed to be read. That’s all.
Read moreTutorial 12: Principles of layout
by Jerry Huntsinger
There are four critical principles: space importance, eye movement, right dominance, and horizontal and vertical lines.
Read more
